Tag

apple

Inspirational

Doing What’s Right

This week Tim Cook did something that reignited some outwards passion that he often keeps on the down low.

At the Apple shareholders meeting, he backlashed when questioned about pulling out from company activities that did not add to the bottom line.

The second, in which the representative asked Cook to commit on the spot to only making moves that were profitable for the company, drew the most intense comeback we’ve heard from the executive. Chaffin writes:

“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” He said that the same thing [applies] about environmental issues, worker safety, and other areas where Apple is a leader.

He didn’t stop there, however, as he looked directly at the NCPPR representative and said, “If you want me to do things only for ROI reasons, you should get out of this stock.”

This put a gigantic grin on my face. This. This is exactly why I love Apple, their products and services.

One of my favourite quotes from the late Steve Jobs saying “Details matter, it’s worth waiting to get it right.”

2014/03/01
1652
Inspirational

Merry Christmas

Edward Snowden is the infamous NSA surveillance leakers, hero to many and criminal to everyone else. I support him. Today he delivers a Christmas message to the world from Russia where is in asylum.

A child born today will grow up with no conception of privacy.

Absolutely chilling. And true.

But on a brighter note. Let’s try to do our best to focus on things that matter. This is an article on Apple, but the quote below can be applied to anyone feeling overwhelmed and out of focus.

Qui-Gon Jinn: Don’t center on your anxieties, Obi-Wan. Keep your concentration here and now, where it belongs.

Obi-Wan Kenobi: But Master Yoda says I should be mindful of the future.

Qui-Gon Jinn: But not at the expense of the moment. Be mindful of the living Force, young Padawan.

– Star Wars Episode 1: The Phantom Menace

Again, Merry Christmas!

2013/12/25
1545
Inspirational

Misunderstood

Ads like this are what make Apple Inc. different and unique from the rest of the technology companies out there. Not once are specs ever mentioned. It’s all about the emotion and what the end results are. If an Apple product seem to be weaker than a competitors device just based on the spec sheet, perhaps it is. But it is a long and tested statistic that the Apple product will function way better. It’s the marriage of liberal arts and technology that they strive for. And where they make all it just disappear into the background with the user even really noticing it is where the magic comes from.

2013/12/17
1658
Technology

A Glimpse of the Future by Apple

The contextual awakening: How sensors are making mobile truly brilliant

Right now our phones, tablets, and other mobile devices are still struggling as they awaken and drag themselves towards awareness. It’s a slow process, partially because we’re pushing the limits of technology, but also because we’re pushing the limits of comfort as well. Security will be important, privacy will be important, humanity will be important. If Apple has had one single, relentless purpose over the years, however, it’s been to make technology ever more personal, ever more accessible, and so very much more human.

It’s well documented that pretty much nothing gets leaked from Apple Inc. They love the element of surprise. And it pays off. However, this doesn’t mean they have their heads in the sand. Google for example are slowly showing us what they want to create in the future with Google Glass, blimps with wifi and affordable gigabit internet connections.

This article by Rene Ritchie is fantastic. We know that the folk at Apple do indeed have a grand vision of the future. And Rene tries his very best using the information and trends we have in the past and now to foresee what they have in store. It’s a beautiful world. It’s not of android like robots, but the marriage of us, humans with devices and services that are a part of us. The human element is never tripped away but only enhanced.

Security and privacy have always been critical points for Apple and they nail it all the time. Software such as OSX, iOS, iCloud Keychain, FaceTime and iMessage are notorious for not getting viruses and highly secure with constant updates. Safe hardware features such as Touch ID along with 64-bit processors keep our unique finger print data locked to the A7 chip enclave it self.

Any company can throw all the sensors they want into their next device, but if its not secure, well-designed, seamless and user-friendly, its not worth anything.

And this is where Apple succeeds.

2013/12/12
1251
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