Ads like this are what make Apple Inc. different and unique from the rest of the technology companies out there. Not once are specs ever mentioned. It’s all about the emotion and what the end results are. If an Apple product seem to be weaker than a competitors device just based on the spec sheet, perhaps it is. But it is a long and tested statistic that the Apple product will function way better. It’s the marriage of liberal arts and technology that they strive for. And where they make all it just disappear into the background with the user even really noticing it is where the magic comes from.