This new iPad Air ad is incredibly powerful and does to the iPad line up what they did with the iPhone late last year. Rather than focus on specs and technical crap, they showed what makes their product enhance your life. “We don’t read and write poetry because it’s cute. We read and write poetry…
How HealthCare.gov Was Supposed to Work and Didn’t The Obama administration has announced that the federal health exchange Web site, which has been plagued by software problems from the start, would be fixed by the end of November. This is a well documented and visually pleasing piece by The New York Times. For America’s sake,…
How Apple Makes the Mac Pro Apple has elevated a relatively low-precision/low-tolerance process (deep draw stamping) used to make my dog’s water bowl and toilet brush canister into the creation of an aerospace grade piece of desktop jewelry. So, there is a lot of talk about from yesterdays October Special Event by Apple. An unexpected…
