October 23, 2013

How Apple Makes the Mac Pro

Apple has elevated a relatively low-precision/low-tolerance process (deep draw stamping) used to make my dog’s water bowl and toilet brush canister into the creation of an aerospace grade piece of desktop jewelry.

So, there is a lot of talk about from yesterdays October Special Event by Apple. An unexpected iPad Air, the long awaited iPad mini with Retina display, updated MacBook Pros and the one I was most interested in, the radically new Mac Pro. I absolutely loved seeing their “how it’s made” video. It is a must watch. And for further in-depth analysis on how its assembled, check out the atomic delights link above. Brilliant.

OS X 10.9 Mavericks: The Ars Technica Review

There are many great improvements in the latest operating system upgrade from Apple. And it’s free! The major benefits are in power and memory management with even more security. Additional updates to the iWork and iLife suite are all free as the new Maps app.

Apple clearly realizes this, as it continues to pour resources into Safari in release after release. Safari 7 is a standard-bearer for many of the flagshiptechnologies in Mavericks, and its focus on stability, security, and energy-saving is a microcosm of the whole OS. I came very close to switching to Chrome as my default Web browser during the reign of Safari 6. Safari 7 has pulled me firmly back into the Apple camp.

To me, the entire system feels snappier. My MacBook Pro only gets better over time with these amazing software updates. I cannot say the same for any PC that I owned.

Angela Ahrendts: This is the entry into the brand

“I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”

Apple’s new SVP of retail and online stores defintely has the vision and attitude that the folks an Apple want in their culture. I would have hired her as well.

And before you think this it all good news Tuesday…

Hey Apple, where’s your 4K Thunderbolt display?

But at this point, Apple hasn’t even hinted at a 4K monitor, and the company’s even using a picture of Sharp’s 4K beast, the PN-K321 on its site. Apple’s last Thunderbolt display announcements were way back in 2011. The last non-Thunderbolt Cinema Displays were released in 2010.

In other words, they’re overdue for an update. And a 4K display to go along with the Mac Pro’s 4K-friendliness sounds like a perfect reason to do that.

Maybe it’s still because of pricing. That 4K Sharp display is about $4K USD (pun intended). So, one can imagine how much an Apple branded one will cost. I bet we will see one before this time next year. However, I hope its a non-glossy one. It better be.

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