This new iPad Air ad is incredibly powerful and does to the iPad line up what they did with the iPhone late last year. Rather than focus on specs and technical crap, they showed what makes their product enhance your life.

“We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion.” The TV spot quotes Robin Williams in the film Dead Poets Society.

I’m also proud to share that Live in Limbo’s just published it’s third podcast featuring local band The Box Tiger. I promise many more special guests in the near future.