“Better. It’s a powerful word. ” narrates Apple CEO Tim Cook. I just love this companies initiative to strive for more than just money. They are seeking social and environmental change that will better the planet.

This word. Better. Also means a lot to me as this is what I am trying to do with the projects I work on. I haven’t posted here in a while now. And that’s because I’ve been working with some amazing people. First is the Capsule Podcast, which I began with co-host Andreas Babiolakis in January. During that time, we’ve had the privilege of talking with great artists such as St. Lucia, Glasvegas, USS, and DJ Cassidy, just to name a few. We promise for many more in the near future.

The main project and my baby, Live in Limbo just turned five years old. What started off as a blog has continued to grow over the years with some fantastic team mates into one of the best independant pop-culture websites in Toronto. I’m so happy to see where it is today. And what is to come in the next five years and beyond.

Don’t Fuck Up The Culture

Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial. And if we have a company that is entrepreneurial in spirit, we will be able to take our next “(wo)man on the moon” leap.

Culture is absolutely important. It is something I strive to make a foundation for, maintain and grow in every environment I participate in.


Doing What’s Right

This week Tim Cook did something that reignited some outwards passion that he often keeps on the down low.

At the Apple shareholders meeting, he backlashed when questioned about pulling out from company activities that did not add to the bottom line.

The second, in which the representative asked Cook to commit on the spot to only making moves that were profitable for the company, drew the most intense comeback we’ve heard from the executive. Chaffin writes:

“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” He said that the same thing [applies] about environmental issues, worker safety, and other areas where Apple is a leader.

He didn’t stop there, however, as he looked directly at the NCPPR representative and said, “If you want me to do things only for ROI reasons, you should get out of this stock.”

This put a gigantic grin on my face. This. This is exactly why I love Apple, their products and services.

One of my favourite quotes from the late Steve Jobs saying “Details matter, it’s worth waiting to get it right.”