Even people who say they are looking for creativity react negatively to creative ideas, as demonstrated in a 2011 study from the University of Pennsylvania. Uncertainty is an inherent part of new ideas, and it’s also something that most people would do almost anything to avoid. People’s partiality toward certainty biases them against creative ideas and can interfere with their ability to even recognize creative ideas.
This article hits home. I see this everyday. So many hypocrites out there. We need to all learn to embrace good changes. But not for the sake of change it self.
Very much like “Intention” by Apple, there are a thousand no’s for every yes. Yet the outcome is something truly creative and beautiful.
And this topic can be followed up by one of todays design greats, John Maeda: