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This Brightened Everyone’s Day

“This will brighten everyone’s day” is the slogan Apple Inc. used to promote today’s iPhone keynote in Cupertino.

At this event, there was absolutely no mention of Mac Pro, MacBook Pro, iPad, iPad mini or even iPods. It was all about their bread and butter, the iPhone. In fact, they introduced two (2) brand new ones. These are some quick points of my impressions on the event.

iPhone 5s 

All I know is that it takes 4-5 seconds to home button + slide to unlock + passcode and even longer if you are using alpha numeric password.

Personally I unlock my phone ~50 times per day.

Saving ~4 seconds between slide to unlock and passcode is roughly ~200 seconds per day saved unlocking my phone or ~3 minutes. 3 minutes per day equates to roughly ~18 hours per year or more than $5,000 worth of lost productivity unlocking my phone.

That alone makes this touch sensor worth while.

M7 knows when you’re walking, running, or even driving. For example, Maps switches from driving to walking turn-by-turn navigation if, say, you park and continue on foot.

iPhone 5c

Looks better than I expected. I think we were all slightly fooled into believing that it would be JUST solid colours. While it is kind of, Apple brought forth their 80’s looking silicon cases that add contrast and variations in different color combinations. It think it looks fun. Overall, I feel this might just be Jony Ive’s most “pure” iteration of the iPhone to date, even more so than the 5s. The five variations are right from the new iOS 7 color palette.

“We believe the iPhone is an experience. And experience is defined by hardware and software working harmoniously together. We continue to refine that experience by blurring the boundaries between the two,” Ive says early on in the video. The words are spoken as only a man now in charge of both hardware and software design can speak.

But essentially, the 5c is just a plastic polycarbonate 5. The only downer is that off-contract, it is $545 for the 16GB model, which is only $100 less than the base iPhone 5s model. I thought it would have been cheaper in the $350 USD range.

On Apple’s new iPhone strategy

The most controversial aspect of today’s event was iPhone pricing. I see a schism developing among the tech punditry. On one hand, there is the belief that market share is king and Apple must address the bottom of the market because developers will begin to focus on Android’s sheer numbers instead of iOS. On the other side, where I stand, market share is not created equal. It is okay if Apple doesn’t address the lower end of the market since five consumers who don’t buy mobile apps or content is not equal to one who does. Looking at today’s events, I think Apple is doing the right thing gradually moving down market (iPhone 4 and 4S have not been discontinued). This strategy will only expand in coming years. With approximately 400M-500M (and growing) active iOS users with credit cards, I view the iOS ecosystem as now self-sustaining, capable of app innovation as long as the hardware and software back developers up.  If I changed sides and instead only looked at market share, I’m sure I would have been championing Symbian, then Blackberry, and now Android. Market share is not everything.

I fully agree and could not have said it any better myself. We should all start following @SammyWalrusIV on Twitter.